Byron Meo, President of the Meo Group, was launching The California Distressed Asset Fund to use investor money to purchase distressed homes in Southern California from their owners and lease them back to them while helping rehabilitate their credit and prepare them to buy back their homes.
The Meo Group entrusted 1545 Media with the task of creating a series of videos to promote the launch of the fund. Our client asked us to develop stories that both educated the homeowner facing foreclosure and the investor looking for a safe and profitable investment opportunity. Our work took us to cities throughout Southern California, documenting the stories of families helped by the fund, while developing a compelling reason for investors to put their money into The California Distressed Asset Fund.
Check out one of the videos here.