Compete 4 Causes at CSU Long Beach

1545 Media produced a short video of the first annual 5K Run/Walk presented by Compete 4 Causes! at Cal State University, Long Beach on Saturday, March 24, 2012.  This event geared toward the entire family brought together various people and organizations competing for their favorite cause or charity giving them a larger collective voice.  The Walk/Run took on a carnival atmosphere with food trucks, live entertainment, a climbing wall and health and wellness demos. 1545 Media uploaded the HD video to YouTube.  Watch the video on YouTube.

Discussion in Robinson Courtroom, Fidler Institute on Criminal Justice

1545 Media provided the video broadcast for the Fidler Institute on Criminal Justice hosted by Loyola Law School at the Girardi Advocacy Center on April 20, 2012.  Fidler Institute is dedicated to bringing together the different constituencies of the criminal justice system in order to address some of the most challenging issues of the day. This year, the issues ranged from Drones, GPS and High-Tech Surveillance to Pot Shops and the Future of Marijuana Prosecutions to Can Our Jails be Fixed?  The day-long event culminated with the Fidler Institute Awards presented to honorees Janet Levine, Defense Counsel of the Year; Patrick R. Dixon, Prosecutor of the Year; and Honorable Jacqueline A. Conner, Judge of the Year. 1545 Media uploaded the footage to the Loyola Law School YouTube Channel and provided video to PacTV Press Pool Service.

1545 Media provides video podcasting at the Pasadena Senior Center

1545 Media provided video podcasting services for the 41^st Assembly District Candidate Forum at the Pasadena Senior Center on Thursday, April 26, 2012, sponsored by the Chambers of Commerce of Pasadena, South Pasadena and the Pasadena-Foothills Association of Realtors.  Each qualified candidate for District 41 in alphabetical order – Michael Cacciotti, Edward Colton, Chris Holden, Donna Lowe and Victoria Rusnak – presented their opening remarks followed by questions posed to them by moderator, George Falardeau, Chair of the Board of Directors of the Pasadena Chamber of Commerce.  The public was invited to pose questions to the candidates as well, followed by each candidate’s closing remarks.

The newly formed 41^st Assembly District covers Altadena, Pasadena, South Pasadena, Sierra Madre, La Verne, San Dimas and parts of Monrovia and Upland.

2012 Bronze Telly Award Winner

1545 Media is a bronze winner in both the Health & Fitness and Beauty & Cosmetics categories in the 33rd Annual Telly Awards for their work with Dermalogica, titled, “Healthy Skin Tips.” 1545 Media’s approach was to design a campaign that clearly puts their brand and product messaging in front of their customers.

The Telly Awards, founded in 1979 is the premier award honoring outstanding local, regional, and cable TV commercials, the finest video and film productions and online content. With nearly 11,000 entries from all 50 states and numerous countries, winners represent the best work of the most respected advertising agencies, production companies, television stations, and corporate video departments in the world.

“1545 Media’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production,” said Linda Day, Executive Director of the Telly Awards.

1545 Media is a Southern California based, full-service video production company started by industry professionals. Their focus is to partner with clients looking for design and creation of high quality visual media and branded content.
They strive to clearly project the brand that is unique to each of its customers. “Our passion is helping companies evolve their brand through professional videos. We enjoy partnering with organizations who have a message they want to deliver,” states Justin Hornick, Owner of 1545 Media.

Video shoot in 1545 Media's Pasadena Studio Space.

Lotus Clinical Research has been performing in-patient hospital based studies since 2001 in hospitals including Huntington Hospital, Arcadia Methodist Hospital, and Glendale Adventist Hospital. 1545 Media has teamed up with them to produce a new 15-minute orientation video for their studies. Our team organized a shoot with the managing partner of Lotus, Neil Singla, in our Pasadena Studio. We editted a video with custom designed graphics and animations to maximize the audiences ability to absorb the necessary information. With the new video, Lotus will be able to more fully educate their participants on the procedures of their clinical studies.

David W. Burcham Addresses Applicants

Loyola Marymount University hosts an open house each year for high school students and their families who are interested in applying to the university.   It is tradition for the president of the university to welcome the students and their families to the campus and speak to them about the Jesuit beliefs and traditions of LMU. 

1545 Media supported Mr. David W. Burcham, President of Loyola Marymount University, by providing a presidential teleprompter setup for his address to the 2011 applicants hosted in Gersten Pavilion.

Get a taste of The Taste of South Lake

President Burcham Addresses LMU

Traditionally, the president of Loyola Marymount University, addresses the trustees, faculty, staff, students, and friends of the university as way to update them on the current state and sets forth plans for future developments.  

For the past 8 years, LMU has contracted 1545 Media to produce the live video production of the event.  This year our production team brought in the NewTek Tricaster for live switching of multiple high definition cameras and realtime encoding for Adobe Flash Video for streaming on the LMU website. 

Watch the President’s Convocation

Glendale based, Bradley & Gmelich

Glendale based law firm Bradley & Gmelich called upon 1545 Media to assemble vital security camera footage into a splitscreen playback to help in their case.  Our editors were able to transcode the footage from the proprietary video format, sync the various angles, and export a split-screen playback which provided the court with a clear picture of the events recorded in the footage.  The footage was strong evidence for Bradley & Gmelich’s attorney’s to use in their arguements for court.

1545 Media Live Video Streaming Computer Setup

Distance learning is an ever growing way for students to earn degrees at their own pace.  Since the turn of the century and the proliferation of the internet, enrollment in online courses has increased drastically.  For members of the US Armed Forces, Trident University has been providing a flexible online curriculum that allows them to continue their studies at their own pace.  When it came to commencement time, Trident was looking for a way to extend this wonderful celebration to all members of their graduating class and their family and friends that might be not be able to with them in person.  1545 Media has entered into a multi-year contract to provide live streaming of the event.  Our production team is using state of the art wireless internet technology to establish a live link to the web with scalable bandwidth so that our team can broadcast from virtually anywhere!

Kelly Noonan in LA Fitness's New Hire Orientation Videos

LA Fitness with its many clubs and employees throughout theUSandCanadadecided to make their life a little easier and utilize new media for employee orientation for all their new hires.  Shot entirely in studio by1545 Media,Pasadena, the videos, featuring Kelly Noonan, offer new employees a quick and easy reference to everything they need to know from employee applications to payroll to dress codes – all within reach of their computers.

1545 Media volunteered their production team to broadcast the message online for the South Lake Business Association so the community could be kept involved with the ongoing plans.

The Meo Group entrusted 1545 Media with the task of creating a series of videos to promote the launch of the fund.  Our client asked us to develop stories that both educated the homeowner facing foreclosure and the investor looking for a safe and profitable investment opportunity.  Our work took us to cities throughout Southern California, documenting the stories of families helped by the fund, while developing a compelling reason for investors to put their money into The California Distressed Asset Fund.

 Check out one of the videos here.

City Council Election 2011

This year is election year for the City ofPasadenaand councilmember positions are up for grabs in districts 1, 2, 4, and 6.  The Pasadena Chamber of Commerce wanted to produce a forum for the candidates to address the questions of residents in the area.  

1545 Media volunteered their equipment and crew to produce the live event for Pasadena’s Cable Access Channel and the Chamber of Commerce website so that residents that couldn’t make the event could stay up to date on the candidates’ positions.

The 2011 Website for The Cardinal's Awards Dinner

Each year, The Catholic Archdiocese of Los Angeles hosts a fundraising dinner at The Renaissance Hotel on Hollywood and Highland.  The purpose of the dinner is to support the most needy of Catholic schools inLos Angeles.  Over the past 20 years, the dinner has raised over $8,000,000.

The Archdiocese asked 1545 Media back for another year to continue management of the dinner’s website which serves as the source of all information leading up to the dinner.  Our work includes maintaining pages with pertinent information regarding event time, how to give, and details about this year’s beneficiary.

Additionally, we produced a video showing the great need of Guardian Angel Parish in Pacoima.  Our video’s sole purpose was to give its viewers’ a first hand experience with the people of the parish.

LMU Alumni Appeal Message for Christmas 2010

Everyone knows the economy is rough, spending is down, and fundraising is harder than ever. Loyola Marymount Universitywas looking for a compelling and cost effective solution for an alumni base that is largely under the age of 40 and who is more inclined to want to open an email, rather than a letter.

LMU decided 1545 Media was perfect for the job and contracted us to produce their 2010 Christmas Alumni Appeal Message.  We set to work writing a script, producing a 90 second video, and developing a customized email solution that allowed our client to communicate with 35,000 people.

Our solution included a personalized email, a link to a video page where alums could watch a video reminding them of what makes LMU great, and a link to a support page where they could contribute.  For our client we deployed detailed analytics that allowed them to review the activity of their alums every step of the way.

The campaign was a total success; bringing in more money than past efforts.  Check out the video we produced here.

1545 Media develops customized e-mail marketing solutions

Whether you’re part of a non-profit fundraising for a cause or a business wanting to create brand awareness, e-mail marketing is the right way to generate demand.  Analysis has shown that e-mail marketing has one of the highest investment return per dollar of any marketing method.  1545 Media has built a customized e-marketing solution to help your organization make the most of every campaign. 

Our e-campaigns use four core technologies to get you noticed:

• Professionally designed email communications targeted to your customer base
• Hi-Definition streaming video to make your product or cause stand out
• Integration of secure online payment terminals to handle your purchases or donations
• Robust tracking to provide reports on visitor activity

Online Marketing Maximizes Return on Investment

We all know that the economy of today is the toughest it’s been in a long time and the extra spending people were doing just a few years ago has dried up.  Now is the time for organizations, especially non-profits, to pay extra attention to their marketing plans.  Analysts are reporting that online marketing is the fastest growing segment of marketing and it’s due in part to the ability of an organization to accurately track the results of a specific campaign.  In fact, analysts predict that by the year 2013 half of all internet users will be using social media networks in their day-to-day life and this means organizations should be building their social networks now as a cost effective way to maintain their demographics. 

1545 Media’s New Media department is a leader in using social media, search engine optimization, and analytical analysis to help organizations to more cost effectively manage their advertising budget.  Our team’s goal is to help you create greater demand for your product, service, or organization by maximizing awareness in your specific demographic.

1545 Media Partners with Constant Contact

1545 Media is pleased to announce its strategic partnership with Constant Contact to be a preferred vendor of top tier email marketing, event marketing, and online survey solutions for our clients.  Feel free to give us call or send us an email for a free consultation on our services or to sign up for a free trial account, visit www.1545media.com/constantcontact.

Constant Contact champions small businesses, educational institutions, and nonprofits to help them connect with their customers or donor base easily and affordably. More than 350,000 organizations worldwide use Constant Contact’s industry-leading email marketing and online survey tools to distribute their messages.  1545 Media will help your organization create professional-looking email communications and online surveys to keep in touch with your constituency and get feedback that will build closer relationships and trackable business growth.

St. Anthony's Church installs new sound system.

Houses of Worship have been turning to media companies to design and install lighting, audio, and video systems that increase the experience of their congregations. 1545 Media works with faith based institutions to provide custom designed systems that dramatically increase the experience while still being sensitive to the needs of a non-profit’s budget constraints.

When St. Anthony’s Croation Church was preparing for the celebration of their 100th anniversary, 1545 Media designed cost-effective sound systems in both their historic church and their parish hall.  Our design team went to work creating a distributed sound system to cleanly integrate with the recently restored church.   We included JBL professional series speakers to mount along their historically preserved wood cross beams and EAW’s DX1208 control unit for signal routing.  EAW’s system offers our end users simple wall mounted control surfaces that allow the recall of certain settings for the worship space so that even an inexperienced volunteer can, in seconds, prepare the room for a wedding, overflow crowd during holiday services, or a smaller weekday service.

Facebook on your smart phone

I came across this article on the Huffington Post blog regarding Shauna Causey and Voluntweetup using websites Facebook and Twitter to interact with their people.  Nonprofits are definitely struggling with fundraising in today’s economy and using social media can help create a very cost effective way to reach a great number of people.  And with social media sites, comes the need to create content that is engaging and dynamic.   We’ve been working with our clients to use video and websites creatively to help reach past the thick cloud that are all the requests people receive daily to support organizations.  Now more than ever, new forms of media are necessary to keep nonprofits alive.  1545 Media has been tirelessly reseraching new ways to help out our clients in using social media sites to develop more relationships with support base.   Are you a non-profit looking to expand your reach?

The Cardinal Manning House of Prayer

1545 Media has been asked to develop a short video to enhance fundraising efforts for the Endowment Campaign for the Cardinal Timothy Manning House of Prayer for Priests located in Los Angeles. Since 1975, the House of Prayer has been a valuable place of spiritual and physical renewal for priests of the LA Archdiocese. Our goal was to create greater awareness of the location and to provide a deeper look into the experience that the Archdiocese’s priests have while on retreat at The House of Prayer.  The production team went to work to create a video that would maximize awareness of its value to the community and guarantee its future for generations. Frank Lienert, director/producer, commented “being part of a project that helps to secure a place like this is a true honor. The house of Prayer is a beneficial resource to the Priests of Los Angeles.” We believed that creating this video for an endowment campaign would really make the difference between just using words alone when appealing to their constituency.  Take a look at the video for the House of Prayer.

Loyola’s Interchange auction is responsible for generating approximately $750,000 annually to continue the Jesuit education. “As an alum, I’m proud to be part of Loyola’s continued success at Interchange,” commented Justin Hornick ’02.

“We’re honored to serve the university in it’s efforts to create awareness of K-12 education in Los Angeles.” commented Justin Hornick, Owner. “Our team is proud to produce such an important event. The room was bursting at the seams with people eager to see Dr. Martin’s report on the successes of LMU’s School of Education in shaping the future in Los Angeles.”

Dr. Martin’s Convocation is his 6th annual event held each November to inform members of the education community on the work of LMU’s faculty, staff, and students to cultivate change in LA’s educational system. The combination of Dr. Martin’s desire to use technology in education and 1545 Media’s expertise in using new media solutions to convey a message was a natural fit for the project.